When you’re starting a new roofing contracting company, you will face many challenges to get your business off the ground. Building your team with experienced leaders at the helm is only the beginning. You’re ready to get to work, but where are the customers? That’s the hard part; you know that already. But you are fortunate to be starting a business at a time where there are many low-cost opportunities with online marketing.
Internet marketing is crucial to building your business from scratch without burning through your limited startup capital. Below are five of the most commons problems you will encounter.
Traffic Levels to Your New Website will be Low
When you first put up a website, nobody knows about it, especially if your company itself is new and unknown. As you put up blog content on your site, there will be some small spikes in traffic here and there. But solid search engine optimization for roofers can grow into a steady flow of targeted traffic to your site over time.
However, low traffic levels do not mean that your website is useless. The key is to attract traffic that converts to sales as efficiently as possible. Publishing blog content that is designed to attract specific types of local website visitors will increase qualified leads for your roofing company.
Your Competitors May Have A Head Start Online
Another problem you will face, competitors are already lined up at the feeding trough and it seems like there’s no room for the newbies. This is one of the greatest online marketing challenges that new roofing companies face. Your competitors already have established businesses. Their websites have been online for years. They’re already getting a lot of traffic and are going to be difficult to out-rank in the search engines. This is where an effective content marketing strategy can come to the rescue. With an effective keyword strategy supported by strong SEO, your new company website will climb through the rankings at a steady pace. Then you can claim your slice of the marketing pie.
Social Media Accounts Starting From Zero
Your website is not your only means of attracting customers online. It will act as your home base, but you’ll need to engage your potential customers on social media too. Social media marketing for roofers can lead to qualified leads and new customers. It can also be a great way to connect with current customers. Building your relationship with all customers is one of the best ways to get word-of-mouth advertising to build your business.
Your Team May Lack Content Marketing Experience
All this talk about SEO and content marketing might sound like a foreign language for some business owners, but that’s okay. You have a few options.
- Learn the ins and outs of digital marketing for yourself
- Hire a new employee to oversee your website, social media accounts, and content creation
- Outsource the whole thing to a digital marketing agency
All three of these are viable options for small business owners, but they each have their pros and cons. If you have no budget set aside for online marketing, then you’ll need to put in the hours to learn how to do it yourself. If you have the budget to cover another full-time employee’s salary and benefits, then you can look for the right person.
Many new roofing contractors find both options to be unrealistic, though. That’s where outsourcing can fill the void without breaking the bank. If you decide to go that route, then be sure to hire an agency that has experience. Look for commitment in keeping up with the latest best practices in SEO and content marketing to bring you lasting results.
ROI Will Be Low Initially
Whether you do the grunt work yourself or hire an expert to do it for you, Internet marketing doesn’t work miracles overnight. It will take some time to see the results, even when you’re doing everything right. Internet marketing problems and solutions are a normal part of doing business in the 21st century. But your commitment to building your business using all means available is a smart move. A consistent, long-term investment in digital marketing can pay for itself many times over as time passes.
If you’re still figuring out what your next move is or if you’re ready to hire a team of professionals to move things forward, contact us today. We’ll be happy to answer all your marketing questions and explore the options that will work best for your business.