Holidays are one of the best times to increase your roofing company’s online presence. Research has shown that while your prospects are celebrating with friends and family, they often have more time to spend on their devices.
And they do spend time surfing the web…which is why so many businesses send out emails and spend time on social media in an attempt to capture their prospects’ attention.
How to Get Roofing Leads
Online marketing for roofing contractors is no different than other businesses. Your roofing company’s good online presence is an important part of growing your business.
The generation of roofing leads involves getting your name and what you offer so well-known online that you’re the first person your prospect thinks of when they need a roofer.
Both your prospects and existing clients need to know that if they have a question, you’ve got the answer (which is where your marketing strategy comes into play) and that you’ll respond promptly with those answers.
How to Advertise Your Roofing Business During the Holidays
The following roofing marketing ideas are ways you can get your name out in front of prospects…and stand out from the crowd, too.
Leverage Your Social Media Channels
Euromonitor International Research, on behalf of Twitter, determined that 84% of shoppers use Twitter when they’re planning what gifts they want to purchase.
They’re looking for deals, coupons, product reviews and gift ideas to help them choose the right gifts for their loved ones.
Even more interestingly, while only 3% of individuals using Twitter follow businesses to hear news about special deals, nearly half (43%) of users are likely to visit a store after they’ve spotted a deal on Twitter.
But more than simply using social media to blast specials or discounts you’re offering, social media can be a fantastic way for businesses to share what they do and who they are in a fun and engaging way.
Unlike traditional media efforts…which have their place…social media shouldn’t be all about you.
The idea of social media is to start a conversation…to get people to respond to you and then you respond to them. It could mean answering questions or sharing something useful, funny or interesting or simply asking how you can help…whatever your marketing plans are, they should definitely include social media.
If you know where the majority of your audience spends their time, that is where you should focus your efforts to engage.
Your social media channels need to be updated regularly. If your time is tight…and what roofer isn’t strapped for time…consider using a schedule application like Hootsuite or TweetDeck.
With these services you can streamline your social media efforts by scheduling multiple posts into the future in one sitting.
Add Mystery and Anticipation to Your Marketing
By nature, we humans are very curious. Use that fact by engaging your audience using strategies that are designed to invoke their curiosity.
One way to do this is with holiday contests.
Holiday contests can be a lot of fun and are a great way to encourage audience participation…especially if they offer a desirable or useful prize to the winner.
Decide on a giveaway…could be a gift or a service from your company, then give hints about it.
Note: Set out the rules from the start, including what happens in the case of nobody winning or a tie and share them with your audience.
Share a story
Think about all of those commercials you’ve seen throughout your life. I’m willing to bet that those which stand out in your memory had a story behind them.
For example, a family is surprised and thrilled when their son, Peter, comes home on Christmas day. It’s a Folgers coffee commercial that aired for nearly two decades, but it’s memorable because it was told as a story.
You don’t have to be a published author…just share your story. Write something about your life growing up, or something interesting that’s happened to you. Ask friends or family members about things they remember and add that to the story. Or have somebody else talk about you, your business, or whatever you think your audience will enjoy hearing.
Then serialize it into several different blog posts to keep people coming back to your website.
If you’d rather not write, nobody said you couldn’t record short videos or make your own comics…use whatever you think might inspire people to follow you!
Extra points if it’s a warm or funny Christmas story!
Share your holiday spirit
Share the holiday spirit with your customers by getting them involved.
Share updates about a special person or organization your company is planning to give money or services to. Encourage your followers to get involved too by asking them to contribute to the same cause and/or share your post with their friends and families.
Holiday Themed Photo contest
Hold a Best Decorated Home contest and let people vote on which home they think is decorated the best. Have prizes for different categories that range from obvious, such as “Most Colorful Home” to silliest, such as “Ouch, That Light Bill’s Gonna Hurt”… whatever suits your business personality!
Appeal to the Emotions of the Season in Your Advertising
While people are concerned about their family’s safety, security and happiness all year long, the idea is brought front and center in the holiday season simply because this time of year is focused on family and giving.
Your advertising should always appeal to your customers’ or prospects’ emotions, however this strategy is even more effective during the holidays, when people’s emotions are running high.
Every image and thought you use in your advertising needs to convey the simple idea that your services will deeply benefit your prospect and their family by ensuring that their home’s roof is strong and secure.
Add a holiday theme to your website
Your website is a digital version of your “real world” business, so why shouldn’t you toss up a few “decorations” to spruce things up for the season?
To avoid throwing off your visitors who might think they’ve arrived at the wrong place, keep your changes small, subtle and in keeping with your typical design.
A few small tweaks to your logo, banners, flyers and color palette can be all you need to freshen up your online home for the holidays.